For this particular project, I needed to discover a way to effectively advertise, and give customers an idea of what the new line from Yummi Candles smelled like. There were 6-featured scents, each one with a very different smell. I decided to break down the ingredients of the fragrance within each candle and display them creatively around the product. I wanted the viewer to feel as if they could smell the candle from the screen, enticing them to check out the new product.

 

This photography was used for in- store /online advertising and e-mail marketing.

 

Photography & Art Direction: Danielle Devay